Happy Monday! Hope you had a clean, fun weekend. I was a bit productive but had a little more fun than actually getting important things done. Which led me to toss and turn all night and wake up early this morning anxious to get to working. So much to be done, but I am too excited not to start sharing the process for the branding for Little Red’s Well. Little Red’s Well is a lifestyle blog and styling business. Allie, from LRW provides styling services from closet makeovers, styled photoshoots, closet shopping to helping you reimagine pieces that you may already have.
This project is such a dream for me. I love the whole aesthetic and look + feel that we are going for and it just feels so right—the perfect fit.
The look + feel that we determined was the best to move forward with the second moodboard shown: positive, fashionable, stylish, classy but friendly, clean and sophisticated with possible embellishments or imperfections.
We are so in LOVE with the final logo and can’t wait to share here with you.
The lovely photos of Allie in the moodboards were taken by Ashley Caroline.
POSTED BY Patti |