Design Process // Little Red’s Well Moodboards

Moodboard Design Process // Patti Murphy Designs

Happy Monday! Hope you had a clean, fun weekend. I was a bit productive but had a little more fun than actually getting important things done. Which led me to toss and turn all night and wake up early this morning anxious to get to working. So much to be done, but I am too excited not to start sharing the process for the branding for Little Red’s Well. Little Red’s Well is a lifestyle blog and styling business. Allie, from LRW provides styling services from closet makeovers, styled photoshoots, closet shopping to helping you reimagine pieces that you may already have.

moodboardV2

This project is such a dream for me. I love the whole aesthetic and look + feel that we are going for and it just feels so right—the perfect fit.

The look + feel that we determined was the best to move forward with the second moodboard shown: positive, fashionable, stylish, classy but friendly, clean and sophisticated with possible embellishments or imperfections.

We are so in LOVE with the final logo and can’t wait to share here with you.

The lovely photos of Allie in the moodboards were taken by Ashley Caroline.

xx,patti

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Logo Exploratory // Megan Forrest

Logo Exploratory // Patti Murphy Designs

Megan and I are having a great time working on her new website that will be launching in September. We just wrapped up the finalization of the logo and are working in some branding elements and color palettes this very moment. Just got off the phone with her!

Just wanted to follow up to our moodboards that I shared last week and share some of the logos that we explored. Just a reminder of some of our creative considerations that we explored : script for the name, possible monogram, feminine but earthy, and possible use of a heart somewhere.

We certainly stuck to the plan and are on our way to an exciting launch. It has truly been a pleasure working with Megan and I am really excited for her to get her name and business out there so she can start doing what she loves. Always an exciting time!

P.S. I have been busy adding new products to the shop, take a peek! 

xx,patti

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Mondays Look

Accessorize this dress
Shop the Post

xx,patti

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Design Process // Moodboards

Design Branding Process // Moodboards // Patti Murphy Designs

Happy Friday! I have another moodboard to add the mix of projects that I am working on and almost ready to share. These moodboards are inspiration for  branding project a new restaurant that is opening in Lyme, CT.  The grand opening is looking to be in October.

Some descriptive characteristics to set the mood are: crafty, wood, brick, stone, blacks and browns, natural elements, darker atmosphere, cozy, casual, classic favorites with a twist, wooden plates, etchings, food + drink, welcoming.

I am ready for the opening! Can’t wait until it opens and see it all come together. The logo is final and we are working on the menus and ways to work the logo into the new interior. Next, I will share some of the logos we explored—now I am hungry and am craving a beer…have an amazing weekend!

PH_MoodboardV2

xx,patti

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Recent Work // Blue Lane Events Branding & Website

The Blue Lane Events website, final logo and business cards have arrived!

Remember that sneak peek that from a photoshoot  with Ashley Caroline, and also the moodboards and logo exploratory that I did for Blue Lane Events? Well, the final product is here and we all couldn’t be happier with the results.We had an awesome time working together and I would trust these ladies with any of my future occasions. Congratulations Jen and Kaitlin! I know all your events will be spectacular. hugs to Ashley Caroline for her amazing photography! 

Blue Lane Events Business Cards  // Patti Murphy DesignsBlue Lane Events  // Patti Murphy Designs, Photography Ashley Caroline

Blue Lane Events  // Patti Murphy Designs, Photography Ashley Caroline

Blue Lane Events  // Patti Murphy Designs, Photography Ashley Caroline

Blue Lane Events  // Patti Murphy Designs, Photography Ashley Caroline

Blue Lane Events Monogram Logo // Patti Murphy Designs

photography from SD Photography and Jenn Bach Photography also used throughout the site.

xx,patti

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Design Process // Moodboard

Megan_ForrestV2

It has been quite the summer of new and exciting branding projects. I needed a mini break from all the designing to share a moodboard from one of the current projects. We actually already finalized the logo (which we are really excited about) and are currently designing the website. The website is for a personal life coaching business. The mood we are seeking to set is whimsy yet sophisticated and clean—soft colors but maybe with a little pop somewhere. Creative considerations were definitely script for the name, possible monogram, feminine but earthy, and possible use of a heart somewhere. I think we nailed it and love looking at it as I work on the website comps. I will share more of the process of this project in the next week or so, stay tuned as always…

P.S. Did you see the new shoreline prints? Would love to hear what you think of them!

xx,patti

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New Prints in the Shop // Shoreline Alphabet Collection

Life is Whaley Good // Shoreline Collection // Patti Murphy Designs

East Coast the Best Coast  // Shoreline Alphabet Collection // Patti Murphy Designs

seaesta

Stonington, Connecticut // Shoreline Alphabet Collection // Patti Murphy Designs

New London, Connecticut // Shoreline Alphabet Collection // Patti Murphy Designs

Mystic, Connecticut // Shoreline Alphabet Collection // Patti Murphy Designs

Custom Name  // Shoreline Alphabet Collection // Patti Murphy Designs

Shoreline  Alphabet Collection // Patti Murphy Designs

I debuted the latest prints this past weekend at the Stonington Village fair. New prints and a continuation of the Shoreline Alphabet that I created last year. The Alphabet prints are completely customizable. You can personalize it with a name or your favorite vacation spot; Newport, Block Island, Nantucket, Martha’s Vineyard…You name it, I will customize it. Visit the shop to see all the prints.

xx,patti

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Recent Work // Fairfield Bread Company Website

Fairfield Bread Company Website designed by Patti Murphy

In late April we launched The Fairfield Bread Company’s new responsive website and refreshed logo. Finally getting to share the work here with you.

The design possesses an authentic look with hand drawn elements and that ‘fresh stamped’ look to make it truly one of a kind. This company is known for emphasizing simple, clean ingredients to make their infamous bread, which this layout perfectly reflects. Photos of their delicious products taken by 4everandever4 photography are also featured on their webpage along with the simple list of ingredients.

We also reinvented the logo with a stamp like look to match the recently packaging and new website. We think its adds a modern twist to the classic circle symbol, focusing on black and white with a pop of blue.

Check out the website here.

Fairfield Bread Company Website designed by Patti Murphy

The home page includes the badge for the Best Grilled Sandwich which FBC definitely does make! It also shares some of our their favorite quotes.

Fairfield Bread Company Website designed by Patti Murphy

The about page shares the FBC Manifesto and all about Michael the owner.

Fairfield Bread Company Website designed by Patti Murphy

The product page has 2 columns that list out the products that they currently have.

Fairfield Bread Company website designed by Patti Murphy

Recipes Page.

Fairfield Bread Company website designed by Patti Murphy

Blog page.

Fairfield Bread Company website designed by Patti Murphy

A gallery of Bread love with all photos taken by 4everandever4 photography.

Fairfield Bread Company website designed by Patti Murphy

xx,patti

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